The challenge
Charles Sturt University spans six campuses across regional Australia in Albury-Wodonga, Bathurst, Dubbo, Orange, Port Macquarie and Wagga Wagga, as well as metro locations in Sydney and Melbourne. Their reach goes much further than that: over 24% of their students are international students, from 113 countries.
What makes CSU such a popular study destination for international students? It’s likely down to their beautiful locations and their dedication to providing a warm welcoming, student-first environment – as well as for more practical reasons. Their competitive fees and strong undergraduate starting salaries make them an attractive option for prospective students.
Money is one of the top deciding factors for international students looking to study in Australia. 48% of prospective students identify scholarship opportunities as a key concern, while 78% say that affordable cost of living plays a major role. So Australian universities need to highlight their cost effectiveness and financial support options in order to drive conversions, particularly in light of the recent 165% increase in Australian student visa fees.
About Charles Sturt University
- Australia
- 34,894 students
- Global Engagement department
- 1 brochure
- 10 snapshots
There’s no doubt that CSU has some incredible tuition and accommodation scholarship opportunities available – but that information often ended up buried amidst the rest of their marketing materials, with students and agents unaware of or unable to locate it.
The solution
CSU wanted to work with us on a snapshot that would let their scholarships shine. It needed to be user-friendly and easily accessible, putting a spotlight on the opportunities available in a concise and engaging way. A snapshot is the perfect platform to champion a key selling point for a wide audience, getting all the necessary information across in the most efficient way.
Inclusivity is one of CSU’s core values, and one of ours at eduKUDU, too. With AA web rating accessibility features as standard, a snapshot can reach a more diverse range of students than printed materials. It can be instantly translated in-browser to any language, making that information more available to family members as well. Since around two-thirds of students say that they consult with their parents on their study choices, making sure that they are kept in the loop might just be the thing that clinches the deal.
Using theRACK keeps your agents in the loop, too. If a deadline, an application detail or a link changes throughout the year it’s just a matter of changing it on the snapshot. No need to chase up individual agents to ensure that their materials are all compliant with the latest information: everyone gets the same updates at the same time, effortlessly.
The results
The international scholarships snapshot packs a lot of punch in such a compact publication, distilling a dense chunk of information into one concise, easily-navigated document which ensures that prospective students are directed exactly where they need to go on the institution site without having to search for the correct information.
As well as their international scholarships snapshot, CSU has been building an impressive range of program-specific snapshots with us, with their most popular snapshot for the Bachelor of Nursing program in the process of being used for lead generation with Docsity in the Philippines.
Analytics
“The International Scholarships Snapshot provides scholarship information in a succinct and engaging format with the ability to easily access full eligibility, application and timeline details from the one centralised snapshot.”
Eleanor Mitchell, Director of Global Engagement, Charles Sturt University