eduKUDU helps Texas A&M drive Study Abroad engagement

by Sage De-Hayes

The challenge

In 2023, the Global Engagement team at Texas A&M University got in touch with us to discuss one of the most unique projects we’ve had the opportunity to work on.

The Global Engagement department plays an important role in the Texas A&M student experience, with over 5,600 students participating in study abroad on more than 400 programs each year.

Many of these students will be experiencing a new country for the first time on these programs. The aim was to create a series of informative brochures to make sure that when they send those 5,600 students out into the world, every single one of them will be safe, well-informed and have the best possible experience.

It’s a noble project – and a big one. The proposal included individual guides to 20 different destination countries as well as a number of guides focusing on specific student needs and different aspects of the study abroad experience.

About Texas A&M

With so many different brochures to produce, and with the university’s commitment to sustainable practices in mind, TAMU knew that the cost efficiency and low carbon footprint of digital publications were the best way forward. That’s why they came to us.

The solution​

We started by consulting with TAMU to identify places where brochure structures could be repurposed across multiple publications and processes could be streamlined. Our goal with every client is to ensure that their contracted allowance with us is being used as efficiently as possible, something that is especially important when they have multiple publications to develop within a finite production budget.

 

With a project of this scale, it isn’t just about the financials. It’s a major time investment too, and Texas A&M’s Global Engagement office already has a lot of plates to spin. By working with eduKUDU, and with access to our full team of designers, developers and content specialists, the client could decide just how many of their own resources they were able to allocate to the project, knowing that we’d be there to provide the rest.

 

Once the plan was in place, our graphic designers worked with Texas A&M’s established visual branding to create the general layout for each type of brochure. These could then be built into our digital brochures and easily adapted into the multiple different versions required. Meanwhile, our content team was on hand to support Texas A&M’s in-house copywriter in researching, writing and editing more than 10,000 words of content.

The results

The best part of using theRACK is that, once the foundations are laid and the design set up, creating new versions is a speedy process. Texas A&M’s portfolio of publications has been building up quickly –  we’ve already published 23 brochures in 2024, with more still to come.

These publications address the varied needs of study abroad students, encompassing a wide range of backgrounds and circumstances, all presented with Texas A&M’s distinctive, bold brand aesthetic. The guides will be a key tool for advising students with an interest in studying abroad across a range of informative events including Education Abroad fairs, pop-up advising sessions, new student conferences, presentations and more, ensuring that advisors can offer students information precisely suited to their individual situations.

Now published

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