The challenge
Traditional print outreach efforts require static, non-customizable brochures, which lack the flexibility to address the unique preferences of their target demographic. The same is true of standard PDFs, which are unable to leverage the interactivity and tailored content delivery possible with modern digital brochures.
For the University of Central Missouri, these inefficiencies highlighted the need for a more dynamic, scalable, and inclusive approach. UCM sought to enhance its engagement strategies to connect effectively with prospective students and their families. Like many institutions, they were aware of an increasing need to create personalized marketing materials that resonate with a multilingual and international audience.
About the University of Central Missouri
- Missouri, USA
- 12,788 students
- 5 brochures
- 1 snapshot
To address these gaps, UCM set an ambitious goal: to improve communication with prospective international students in a way that is both culturally relevant and accessible in their native languages.
The solution
eduKUDU’s digital brochure platform theRACK allows institutions to create publications designed to meet the unique needs of international student recruitment. theRACK’s interactive capabilities prioritise accessibility and engagement, with features optimised for mobile responsiveness and supported by in-depth analytics.
The process fo developing UCM’s portfolio began with identifying key target markets and languages. We worked closely with UCM to understand their individual design needs and launch a suite of brochures tailored for prospective students in key regions. Our multilingual translation support made it a breeze for UCM to create brochures in the native languages of their intended audiences, including Spanish, Portuguese and Vietnamese, at a significantly lower cost than multiple print runs would allow.
Personalisation is about more than just translation. The customization capabilities of theRACK take the legwork out of tailored content, enabling UCM to incorporate copy, imagery and structure based on the unique needs of their target demographics instead of a one size fits all approach.
The results
With materials tailored to the cultural and linguistic needs of diverse student populations, the university experienced marked improvements in outreach efficiency and engagement. Across 2024 , the brochures have received over 7,000 views from across the globe – as a university of only 12,000 students, that’s a significant portion of potential students discovering what UCM has to offer through their digital brochures!
Beyond the immediate benefits, this project demonstrates the scalability and adaptability of theRACK for institutions seeking to enhance their global recruitment strategy. By addressing the unique challenges of international engagement, UCM’s brochures create a welcoming atmosphere for a diverse student population which sets them apart from those with a more generic outreach programme.
Analytics
