Introduction
Think “digital brochure”, and you might imagine something static: perhaps a PDF version of the standard university prospectus, or a conventional website with neatly organised menus and sub-pages. But the future of educational marketing is a lot more exciting than that.
eduKUDU’s proprietary platform, theRACK, lets you create interactive and dynamic digital materials that will vitalise your marketing strategy. Here are just four ways theRACK can help you make an impact.
It puts your best foot forward
First impressions are everything. With theRACK, you can create visually striking, instantly appealing content that will grab your visitors’ attention and keep it. Immersive and media-rich, it’s so much more compelling than the traditional paper or PDF brochure.
Whether it’s fast facts and testimonials, an integrated map, a pop-up course module or a video tour of campus, it’s simple to add exciting interactive options to your digital brochure. You can create customised pop-ups, too. Best of all, our brochures are optimised for both web and mobile, ensuring a seamless user experience across devices.
It's like a presentation, but better
Behind the scenes, theRACK works like a standard website. But that’s where the resemblance ends. Our digital brochures are more like a glossy, high-value magazine than a simple site. Readers are encouraged to flick back and forth through the pages, enjoying content that’s targeted specially to them.
Unlike a magazine, though, your bespoke digital brochure will never go out of date. With real-time updates and inbuilt analytics, you can personalise your content to your audience, keep track of trends, and take account of recent developments. No reprints, no postage, no fuss.
It's super sustainable
Plenty of educational institutions proclaim their commitment to sustainability. But how many of them show that commitment when it comes to recruiting future students? Discerning and sensitive, the digital natives of Gen Z are quick to detect when an institution isn’t living up to its promises. Getting their attention requires real thoughtfulness, and a demonstrable commitment to those key values.
Creating a digital brochure with theRACK is a great way to make your marketing process truly sustainable. Just imagine it: rich, large-scale images without the cost of high-quality paper, ink and intensive printing. Easy updates with no need for a whole new edition. Multiple brochures, made to appeal to potential students across languages, disciplines and regions … and reaching them all instantly, whether they’re browsing on their phone, PC or tablet.
Our built-in accessibility features break down barriers, allowing each visitor to adjust the interface to fit their own specific needs. Not only will you save time and money, you’ll show your audience that they – and their priorities – really do matter to you. And you’ll help the environment, too!
It's targeted and precise
Unlike the conventional “digital flip book”, our digital brochures are specially designed to direct visitors to your university’s website. The content on each page drives traffic to the relevant pages on your site, ensuring that each reader gets the relevant information they need without wasting time searching and scrolling.
It’s simple to measure the impact of your marketing collateral, too. Each digital brochure you create with theRACK is hosted on a separate URL with trackable analytics. There’s no need to wonder what’s working and what isn’t; you can measure it right there in your account.
More and more educational institutions are discovering the benefits of theRACK. Our partners include the University of Pennsylvania, London Metropolitan University and Victoria University of Wellington. If you’re interested in joining them, or you have any questions, don’t hesitate to get in touch. Drop us an email, book a demonstration, or find us at a conference.