Introduction
Inclusivity isn’t just a buzzword: it’s a central value in any effective educational marketing strategy. And it’s one that has to be implemented well.
Today’s university applicants are value-driven digital natives, used to navigating a world where every corporation wants to convince them that they share their principles. They’re quick to detect inauthenticity, and they don’t hesitate to turn away from any brand or institution that tries to advertise its inclusivity without showing real, concrete commitment.
So how can you make sure that your recruitment process is truly inclusive, in deeds as well as words? Choosing digital over paper brochures is one powerful step you can take today.
Digital means accessible
This is true in more senses than one, at least here at eduKUDU. Our digital marketing platform, theRACK, provides you with branded brochure templates that are WCAG 2.1 compliant by default. This means that inclusivity is built into your marketing strategy right from the start: no student, whatever their needs, will find themselves unable to view your content. And they can do so on any device they want, since our brochures are optimised for desktop and mobile.
Not only can every student easily access your brochure, but they can also do so wherever they are. This allows them to get a clear sense of your institution, and what it offers, from the comfort of their home.
Digital means personal
Want to give students a truly personal insight into life at your university? theRACK allows you to embed a range of multimedia resources in your digital brochures, including student testimonies, virtual campus visits and personalised pop-ups. This immersive approach means that candidates can already start to build an idea of how they might fit into your university’s culture before they commit any of their own resources to the application process.
We offer an extra resource, too, on our site whySTUDYhere. Each featured institution has a dedicated page with testimonies from former students all over the world, as well as a simple Contact button. This builds further trust with your potential candidates and demonstrates your commitment to transparent, accessible and, you guessed it, inclusive recruitment.
Digital means sustainable
Inclusivity doesn’t exist in isolation. It’s closely associated with other values, such as sustainability – also highly prized by young people today.
With no printing, no paper, no postage and zero waste, a digital brochure is a concrete and visible commitment to making your institution more sustainable. It’s more economically sustainable too, for everyone involved. Not only does it save you time and money, it means that applicants can make an informed decision about whether your university might be the right fit for them – before committing to potentially costly travel.
Digital brochures are cost-effective and convenient, but they have a much bigger impact on your marketing strategy. Personal, sustainable, and accessible from anywhere, they can help make the recruitment process more inclusive right from the start. That’s why so many innovative international institutions have signed up to theRACK, including Universidad de San Andrés, Deakin University and Fulton-Montgomery Community College.
Interested in exploring how digital brochures can benefit your university? Just get in touch or book a demo today.
