Step into the future of digital publishing with theRACK
Stop sending your marketing materials into the unknown.
Create digital guides at lightning speed, track their performance and reduce your carbon footprint.
theRACK will help you...
Create better marketing materials
One size doesn’t fit all. Create multiple, tailored publications that put your audience first. High-quality, interactive and accessible content will bring your brand to life and help you to make the best first impression.
Gain meaningful insights
Ever heard of strategic publishing? Use your digital guides to generate leads, drive action and reach your chosen KPIs. Measure their performance with data analytics and use your insights to make calculated decisions.
Improve your reach
Reach a wider audience with multiple, tailored marketing materials. Create city, country or region-specific guides for your agents and students, and translate them into any language. Share your digital publications on the web, social media, in email marketing and more.
Boost your productivity
Collaboration is key. Our dashboard makes it easy for any team to stay on top of their marketing materials. Check the status of your projects, track your content changes and set reminders for upcoming deadlines.
Reduce your carbon footprint
Take a giant step towards carbon neutrality when you stop printing your marketing materials. Our publications require no paper, packaging, ink, glue or shipping, proving that good marketing doesn’t have to cost the earth.
Why theRACK?
Customisable
Create targeted content for all markets, year groups, subjects and agents in a few clicks.
Accessible
Is your content compliant? New digital publications will be a minimum of AA with AA+/AAA capability.
Interactive
Bring your brand to life with interactive multi-layered content. Convert interest into applications.
Trackable
Measure your publication’s performance against your KPIs and use student data to drive your future decisions.
Responsive
Fast content that is mobile optimised and adaptable to any device or screen size. No pixelated content.
Compliant
Dates. Costs. Course information. Need to make a change? Update one page and the rest will follow.
Sustainable
No raw materials. No shipping. No carbon emissions. No waste. Students believe in sustainability. Do you?
Affordable
Want to save on printing, shipping and staffing? With theRACK, you only pay for what you need.
Strategic
Reach students with highly targeted content that converts at every stage of the applicant journey.
Productive
Never fall behind. Use your dashboard to collaborate on projects and boost productivity for your whole team.
How it works
Discover a new way to do digital publishing.
We give you the tools to create digital publications at lightning speed, as and when you need them.
Digital publications are divided into pages, which are custom-built to meet your institution’s branding and requirements. Drag and drop pages to create your own library of tailored digital brochures and snapshots. Use credits to make changes and customise the content.
Each package includes:
Software Licence
Get unlimited access to theRACK platform and analytics with a software licence.
Digital Pages
Your interactive, layered content is built by our team of expert digital designers.
Credits
One credit = one hour of production time. Use them to update your pages.
Course Framework
An interactive course framework with up to 20 layers of digital content.
Accessibility
All pages include built-in WCAG & ADA accessibility features as standard.
Snapshots and Brochures
Snapshots
- A one-page introduction to your institution
- An ideal sales tool for brand awareness
- Short, snappy content and bullet points
- Highlights your institution’s initial offering
Example: London Metropolitan University
Brochures
- Multiple pages and tailored content
- A complete guide to your institution’s offering
- Content is more comprehensive
- Provides students with multiple options
Example: Murdoch University
Digital examples
See our latest brochures and snapshots in action.
Accessible publications reaching a minimum of AA web compliance.